A lot of our decisions are made with this fact in mind: people have families outside of work, and family is often what motivates them. We foster the family-feeling in our office, with our customers and with our employees. We spend time in the shoes of our customers (involvement with Chambers, Indigenous communities, customer roundtables), so we understand the needs of the people we serve. We go above and beyond to improve the lives of our customers, earn their trust and protect them from unnecessary stress or discomfort. We differentiate from the competition on service. We take the time to listen and understand our customer needs, and we tailor the experience to match their personalities and preferences. We’re endorsed by 900 Chambers of Commerce and Boards of Trade throughout Canada, and manage over $600 million in premiums. We’re also a platinum member of Canada’s Best Managed Companies, having received this recognition every year since 2001. And what we’re really proud of is how our growth and success enables us to have an increasingly growing impact on the community we love.