🕒 Updated November 2, 2025
At Premier Lift Equipment, we’ve built our reputation on trust, reliability, and compliance. But let’s be honest: no company gets everything right, every time. What sets us apart isn’t perfection—it’s what we do when things don’t go perfectly.
We believe feedback, especially tough feedback, is a mirror. It forces us to pause, reflect, and refine the way we serve our customers. That’s why we don’t bury our one-star reviews—we dissect them, fix the root cause, and raise the standard.
Here are some of the challenges customers have brought to us—and how they’ve reshaped the way we do business.
⭐ Review: “Forklift was scratched and not as new as expected.”
- What happened: The unit in question was a used model, listed with full specs and condition notes. Cosmetic wear was disclosed, but the perception didn’t match the customer’s expectation.
- How we fixed it: We now include close-up condition photos, optional video walkarounds, and clear “cosmetic vs. performance” notes on every used forklift.
- The new standard: Used means value—with full transparency. Our customers should never feel surprised about condition.
⭐ Review: “Didn’t get a call back within 24 hours.”
- What happened: During a high-volume dispatch week, a service request slipped outside of our usual response window.
- How we fixed it: We created a same-day callback protocol and set up auto-confirmation emails so every customer knows we’ve received their request—even before a technician responds.
- The new standard: CSA/MOL-certified service isn’t just about technical compliance—it’s about responsive communication.
⭐ Review: “Facebook ad was misleading—price didn’t match.”
- What happened: The ad featured a base model price, but the customer clicked through to a higher-spec listing with additional features.
- How we fixed it: We now label all ads with “Starting at” pricing, and each ad links directly to the exact matching unit.
- The new standard: No bait. No switch. Full clarity.
⭐ Review: “Expected a brand-new battery in a used unit.”
- What happened: The listing included the battery specs, and the unit passed CSA inspection. But expectations weren’t aligned with “used” battery health.
- How we fixed it: We now publish battery health metrics with every listing and offer optional upgrade pricing upfront.
- The new standard: Used doesn’t mean compromised—it means options.
Why We Share This
We know most companies highlight only their best reviews. But trust isn’t built by hiding the rough edges. It’s built by showing how you respond to challenges.
Every piece of feedback we’ve received has been a chance to get sharper, clearer, and more customer-focused. These reviews didn’t break us—they built us.
At Premier Lift, we don’t just sell forklifts—we sell confidence, backed by transparency, CSA/MOL compliance, and a team that owns its mistakes as much as its wins.
🚀 Next Steps for You
✅ Browse our CSA-certified inventory
Because in this business, trust isn’t claimed—it’s earned, one honest review at a time.