🕒 Updated November 14, 2025

In the early days, I did cold calls—thousands of them. I collected business cards by the box: shoeboxes, binders, stacks of paper. We had no tools to scale, no system to document. Just grit and repetition.

Then in 2018, everything changed. I discovered business card scanning technology. We began digitizing our archive—every card, every contact. The ones that couldn’t be scanned? I entered them manually into a spreadsheet. That database became the foundation of our email blast campaigns.

When COVID-19 hit, cold calls stopped. But our email system was ready. It saved our business. It allowed us to scale. It helped us move out of substandard conditions after 20 years and into a proper facility.

Then came the post-COVID recession. Then tariffs. We scrambled. We recalibrated. And we realized: our digital footprint is our solution. More specifically—our inventory listings.

The final breakthrough? Our archived units. Thousands of them. Previously dormant, now reactivated. We’re actively sifting through and publishing hundreds of SOLD listings to give buyers a real sense of the scale and selection we’ve built—most of it from our humble facility at the time.

We did our best to document each unit with the best pictures we had available. Some show forklifts freshly painted prior to sale. Others were photographed before reconditioning and paint—raw, real, and trench-level. At the time, we had no hindsight to know how important these archives would become. But now, they’re the backbone of our digital strategy.

Each listing is a timestamped artifact. A record of deployment. A CSA-certified build that touched our shop floor and reached customers across the GTA, Canada, the U.S., and the Caribbean.

We’re not just listing forklifts. We’re showcasing legacy. This is the game changer. This is how Premier Lift moves into the next era.

-Kevin Patrick, CEO of Premier Lift Equipment

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